Need more info?
Contact Us!
PICK UP YOUR SCHEDULES
Long days of waiting in just to get a seat in a class are over! We've saved a seat for you in each of our amazing faculty sessions.
SUNDAY, APRIL 11
1:00-3:00P
STATE BOARD MEETING
Description: Your fearless leaders will meet to discuss your double secret probation.
Location: Meeting Room D
3:00-5:00p
ROLL CALL
Description: Check into the dorms, uh, we mean hotel, and pick up your orientation materials for PRCAU.
Location: AUHCC Prefunction Foyer
6:30-10:00P
AROUND TOWN
Description: Join your PRCA East Alabama hosts for a night out on the Plains.
Location: Leaving from AUHCC Lobby
MONDAY, APRIL 12
7:30A-4:45P
ROLL CALL
Description: Check into the dorms, uh, we mean hotel, and pick up your orientation materials for PRCAU.
Location:AUHCC Prefunction Foyer
7:30-8:00A
BREAKFAST
Description: Earlier than you ever got up in college, huh?
Location: AUHCC Prefunction Foyer
"Get Out Of Your Own Head" How arrogance (not technology) is creating bad branding, marketing, and public relations strategies
Speaker: Alma Derricks & Lee Gaither
Description: Insights and advice from Hollywood veterans on developing memorable brands and messages in a crowded and increasingly digital marketplace.
Location: Ballroom B
12:00-1:30P
STUDENT AWARDS LUNCH
Description: Help us recognize the REAL college students for their amazing work!
Location: Ballroom A
1:30-2:00P
Study Hall
Description: Take a break, catch your breath and get ready to learn.
Location: AUHCC Prefunction Foyer
ELECTIVE: Formula for New Business Through Social Media
Speaker: Michael Gass
Description: This session includes:
- Major Shift in Advertising Means a Shift for Agency New Business Practices
- The 4 Ways Social Media is Changing Agency New Business
- The Benefits of Social Media for Agency New Business
- The Best First Steps Into Social Media
- A 4 Step Approach to a Social Media Plan
- Social Media Best Practices: Twitter, Facebook, LinkedIn and Blogging
- Time Management: How Do I Keep Up with Social Media?
Location: Meeting Room A
ELECTIVE: Health Communication: Using Crisis and Emergency Risk Communication Principles - CDC Lessons from H1N1 Influenza
Speaker: Lynn Sokler
Description: A fast-paced session on the importance of good health communication so that people can take action to protect themselves during crises. The session will discuss how crisis communication and emergency risk communication are different and how they are applied to large-scale events to protect the public’s health. Participants in this session will learn:
- What is crisis and emergency risk communication and its principles
- How these were applied to messaging by CDC during H1N1 influenza to create communication
- How these communication principles can be applied to any situation involving risk to the public
Location: Meeting Room B
ELECTIVE: Color Carl's Car: AFLAC Childhood Cancer Awareness Month
Speaker: Jon Sullivan
Description: This session involves a PR/Philanthropy case study on how to integrate multiple disciplines, using multiple channels to create a campaign that maximizes results.
Location: Meeting Room D
STUDENT SESSION: Exit College Life, Enter Agency World
Speaker: Jennifer Jenkins, APR
Description: Tips and insight on jumpstarting a career after college in agency public relations.
Location: Seminar Room
3:15-3:30P
STUDY HALL
Description: Take a break, catch your breath, have a snack and get ready to learn.
Location: AUHCC Prefunction Foyer
ELECTIVE: Formula for New Business Through Social Media
Speaker: Michael Gass
Description: This session includes:
- Major Shift in Advertising Means a Shift for Agency New Business Practices
- The 4 Ways Social Media is Changing Agency New Business
- The Benefits of Social Media for Agency New Business
- The Best First Steps Into Social Media
- A 4 Step Approach to a Social Media Plan
- Social Media Best Practices: Twitter, Facebook, LinkedIn and Blogging
- Time Management: How Do I Keep Up with Social Media?
Location: Meeting Room A
ELECTIVE: Color carl's Car: AFLAC Childhood Cancer Awareness Month
Speaker: Jon Sullivan
Description: This session involves a PR/Philanthropy case study on how to integrate multiple disciplines, using multiple channels to create a campaign that maximizes results.
Location: Meeting Room D
Surviving those nasty paper cuts
Speaker: Vickey Williams
Description: What’s a PR professional to do when layoffs in traditional media make it tougher to get the word out on behalf of clients? What you need to know to be effective.
Location: Meeting Room B
ELECTIVE: **BONUS STUDENT SESSION**
Speaker: Rick Murray
Description: Need a job? Here’s the marketability and experience one needs to gain, along with a few mechanics of securing a spot in an agency.
Location: Seminar Room
6:00-10:00P
TOGA! TOGA! TOGA!
Description: A little bit louder now! Kick it old school at a genuine frat party with the Rockin' Pontoons! College fare, college drinks, college band... doesn't get any better.
Location: Phi Gamma Delta of Auburn University
TUESDAY, APRIL 13
7:30-8:00A
BREAKFAST
Description: Earlier than you ever got up in college, huh?
Location: AUHCC Prefunction Foyer
7:30A-12:30P
ROLL CALL
Description: Check into the dorms, uh, we mean hotel, and pick up your orientation materials for PRCAU.
Location:AUHCC Prefunction Foyer
Are You Ready for Your Close-Up? -- The Changing Face and Challenges of Public Relations
Speaker: Gary McCormick, APR, Fellow PRSA, 2010 Chair/CEO
Description: More than ever before the spotlight is on public relations and how it delivers value to its company and clients. Are you ready?
Today, you face a 24/7 news cycle with high demands for content; competition that demands being first to the market often without checking accuracy first; consumers that prefer their news delivered as entertainment; and a public that can “publish” with ease.
As we move into an environment of increased consumer engagement, diminishing traditional media and prolific social media – are you prepared to deliver for your own brand and that of your clients/companies?
Location: Ballroom B
9:15-9:30A
STUDY HALL
Description: Take a break, catch your breath, have a beverage and get ready to learn.
Location: AUHCC Prefunction Foyer
ELECTIVE: Social Media: What We Know
Speaker: John Deveney, APR, ABC, Fellow PRSA
Description: Everyone uses social media; it is everywhere; its prominence in the future is unquestionable. But what do we really know?
Learn the facts and reality of leveraging social media taken from the latest research contrasting consumers’ “want to know” information (using lifestyle industry examples) with “need to know” information (from healthcare).
- What consumer trust and want
- How it differs by industry, topic
- Best practices for strategic social media
Location: Meeting Room A
Budgets 101: How to Speak to Your Boss Intelligently About the Bottom Line
Speaker: John Wild
Description: If you don’t know P & L from seven & seven, this is the session for you! Get a simple overview on breaking down financial statements into digestible pieces and learning how to interact with CEOs and other departments heads on what most affects your organization: the bottom line.
Location: Meeting Room B
It’s not just ink on paper anymore
Speaker: Emile Vaughn
Description: New trends and technologies are causing significant changes in the world of print. You will learn about the impact of these changes and how to take advantage of them in the future. Among the topics discussed will be green printing initiatives, web to print, QR Codes, variable data printing and proposed Postal changes. See real-world examples that will get you thinking about the new possibilities in print.
Location: Meeting Room D
10:45-11:00A
STUDY HALL
Description: Take a break, catch your breath, have a snack and get ready to learn.
Location: AUHCC Prefunction Foyer
The Engagement Imperative: Communicating in a Connected World
Speaker: Rick Murray
Description: A review of where we are, how we got there, where we're headed and the implications of all this change for PR and PR professionals in the years ahead.
Location: Meeting Room B
From P.R. to O.R.
Speaker: Alan Ulman
Description: From P.R. to O.R. is a forum that introduces a way of thinking about, planning and programming Public Relations (P.R.) that we will refer to as Organizational Relations (O.R.).
Traditional PR helps organizations by communicating with media; and often with other audiences such as employees, customers and communities.
O.R. can help an organization by:
- Building and leveraging positive relationships with other organizations. This can include building a coalition of like-minded organizations to support a common public relations program.
- Managing negative relationships with organizations. This can include monitoring organizations that are critical of your organization, and managing those relationships to limit risk.
This forum will introduce key O.R. concepts and examples and engage participants in applying O.R. thinking to their organizations.
Location: Meeting Room D
ELECTIVE: Social Media: What We Know
Speaker: John Deveney, APR, ABC, Fellow PRSA
Description: Everyone uses social media; it is everywhere; its prominence in the future is unquestionable. But what do we really know?
Learn the facts and reality of leveraging social media taken from the latest research contrasting consumers’ “want to know” information (using lifestyle industry examples) with “need to know” information (from healthcare).
- What consumer trust and want
- How it differs by industry, topic
- Best practices for strategic social media
Location: Meeting Room A
12:30-2:00P
MEDALLION Awards & Luncheon
Description: The grades are in! Come find out what the professors had to say about all of your hard work this year.
Location: Ballroom A
GetTIN' Social